Assessment of a new product or direction
I work out who the product is for and which task it solves. I study the segment, the customer's alternatives and the economics. Together with the founder I define the product's function and the boundaries of the first version.
Result. A development strategy: what we build first and in what order, which metrics and budget, what we test before writing code. And a verdict on the direction: launch, wait, or rethink.
What I need from you. Respondents and access to data come from you.
What's inside
- Segment and the alternatives customers use today
- Interviews with the audience, including those who didn't buy
- One-page economics
- First-version boundaries and the order of development